TRANSFORM YOUR STUDENT JOURNEY MARKETING
Boost Enrollment and Tackle Your Student Retention Challenges
Learn why you should market along the student journey, get the latest higher education trends and more.
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IN THIS GUIDE YOU WILL LEARN:
Why You Should Market Along the Student Journey
- Guide prospective students from interest to enrollment to graduation
- Align your marketing solutions with the student journey process
- Keep up with the 87% of students using college websites to research schools
How to Lower Your PPC Investment and Increase Your Insights
- Respond directly to student’s research-based queries with Google Adwords
- Decrease higher education digital advertising costs with a Less is More philosophy
- Widen your brand’s reach by targeting new demographics of prospective students with no exposure to your institution
What Recent Google Trends Mean for Higher Education Marketers
- Capture mobile traffic and adjust to Mobilegeddon with insight into rising mobile queries
- Learn about the impact of Google’s removal of right-hand side ads and how to keep visibility high with paid search
- Get data from Fathom’s clients regarding dramatic shifts in mobile visitors and what they’ve done to prepare for the tipping from desktop to mobile searches
FATHOM SERVES MANY HIGHER EDUCATION INSTITUTIONS, INCLUDING:
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