Value vs. Perceived Value

THE MAGIC

What separates the iPhone from a Samsung phone? There’s a reason that the iPhone is the face of smartphones—and it’s likely not what it actually offers, considering this is very close to what a Samsung phone offers. Instead, the difference is the intangible, elusive brand magic that comes from a perceived value that’s even higher than an already high product value.

STRUGGLING

VALUE
PERCEIVED

STAR

MAGIC
VALUE
PERCEIVED

FIND A NEW JOB

VALUE
PERCEIVED

FRAUD

VALUE
PERCEIVED