IN-DEMAND WEBINAR: CONQUER YOUR HEALTHCARE PAID SEARCH CHALLENGES

Joe Castro- Director of Paid Media Operations and Strategy at Fathom 

In his nine years at Fathom, Castro has spent 4 years working primarily with healthcare organizations including health systems, assisted living and senior living facilities, and health insurance companies.

James Jeansonne - Digital Marketing and Strategy Manager at OhioHealth

Jeansonne is responsible for digital acquisition and digital campaigns at OhioHealth. He boasts over 15 years of experience in developing and executing multi-channel marketing and communications strategies with the unique ability to understand the ongoing market scenario and customer trends.

GET GOOGLE AND OHIOHEALTH’S HEALTHCARE PAID SEARCH SECRETS

IN THIS WEBINAR YOU WILL LEARN:

The Latest Healthcare Marketing Insights from Google

  • Top search trends that all healthcare marketers need to know 
  • The rising importance of mobile in healthcare search
  • Industry benchmarks that will revolutionize your paid search strategy

How to Overcome the Challenges of Working for a Health System

  • Getting the buy-in essential to running smooth healthcare paid search campaigns
  • Setting your team up for cross-organizational success
  • Identifying your core audience and how to reach them with paid search

Common Paid Search Mistakes Healthcare Marketers Should Avoid

  • What to look for when auditing paid search campaigns
  • Best practices in conversion tracking and proving success
  • The recipe for powerful targeting and delivering results that matter

FATHOM DELIVERS RESULT THAT MATTER TO MANY HEALTHCARE CLIENTS, INCLUDING

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