TRANSFORM YOUR STUDENT JOURNEY MARKETING

Boost Enrollment and Tackle Your Student Retention Challenges

Learn why you should market along the student journey, get the latest higher education trends and more.

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IN THIS GUIDE YOU WILL LEARN:

Why You Should Market Along the Student Journey

  • Guide prospective students from interest to enrollment to graduation
  • Align your marketing solutions with the student journey process
  • Keep up with the 87% of students using college websites to research schools

How to Lower Your PPC Investment and Increase Your Insights

  • Respond directly to student’s research-based queries with Google Adwords
  • Decrease higher education digital advertising costs with a Less is More philosophy
  • Widen your brand’s reach by targeting new demographics of prospective students with no exposure to your institution

What Recent Google Trends Mean for Higher Education Marketers

  • Capture mobile traffic and adjust to Mobilegeddon with insight into rising mobile queries
  • Learn about the impact of Google’s removal of right-hand side ads and how to keep visibility high with paid search
  • Get data from Fathom’s clients regarding dramatic shifts in mobile visitors and what they’ve done to prepare for the tipping from desktop to mobile searches

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