This interactive journey is intended to show you firsthand the prospective student’s experience of CTU’s targeted messaging. This experience illustrates the email messaging, text messages, and phone calls a prospective student receives.
I requested info about CTU using a search engine, after clicking an online display ad, or going directly to CTUs website.
Prospective students from these non-CPL lead channels typically enroll at the highest rates, as they are often more familiar with the institution and show higher levels of engagement.
“I learned about CTU on a third-party affiliate website.”
Prospective students from these “CPL” or affiliate lead channels typically enroll at lower rates, as they are less familiar with the institution and are likely receiving messages from other schools and the affiliate.
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