ASSOCIATE DEGREE IN APPLIED BUSINESS IN
The business administration program offers a well-rounded education for those seeking an entry level position in the business field. Technical courses provide an excellent core business foundation while the General Education classes reinforce knowledge needed to achieve success. The intent of this program is to provide the graduate with a strong background in management, business law, accounting, leadership development, and computer applications. Business administration majors participate in an externship during their final quarters of study. This experience provides an opportunity to gain valuable field experience.
This concentration sets forth to develop a student’s knowledge and skill in Marketing and Sales. Various marketing tools will be studied including internet and social media. Students also study market research and analysis in order to learn how that information is applied in a successful marketing campaign. Key concepts designed to hone skills in professional selling and sales management are also presented.
Business Administration graduates with this concentration will be qualified for positions in sales and management in retail, outside sales, and industrial sales. Additionally, graduates are prepared for positions in product planning, marketing research, advertising, direct marketing, and sales promotion.
Professional Development
Intro to Computer Science
Word Processing I
Spreadsheets I
Graphics Presentation
Document Production
Desktop Publishing
Administrative Office Procedures
Help Desk Essentials
Business Math
4
4
4
4
4
4
4
4
4
4
Professional Selling and Sales Management
Marketing Research and Analysis
Social Media and Internet Marketing
Integrated Marketing Communications
4
4
4
4
Accounting I
Introduction to Business
Professional Development
Business Law
Composition I
4
4
4
4
4
Accounting I
Introduction to Business
Professional Development
Business Law
Composition I
4
4
4
4
4
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- KURTIS KUHL
Product Associate
Market Researcher
Marketing Associate
Sales Representative (Inside or Outside)
Small Business Manager
Events Coordinator
Project Coordinator
Brand Marketing Rep
Trade Show Presenter
Brand Marketing Rep
Trade Show Presenter
Marketing Results Reporte
Lead Generator
Lead Tracker
Display/Merchandising Specialist
Sales/Communication Representative