MARKETO ASSESSMENT

MARKETO ASSESSMENT

Answer the following 9 questions to see how your team stacks up when it comes to leveraging Marketo.

+ Marketo as a hub means...

- Marketo as a hub means...

  • Planning at the program level across all channels
  • Agile execution across those channels
  • A feedback loop to your marketing and business strategies
  • Evaluating all marketing efforts with a full picture of your audience
  • Evaluating paid campaigns based on full view of your prospects
  • Top of funnel coordination and full funnel ROI reporting to make data driven decisions

Answer the following 9 questions to see how your team stacks up when it comes to leveraging Marketo.

QUESTION 1

How is your team executing within Marketo today?

As an expensive batch and blast email tool
As an email and behavioral tracking tool
As an extension of our CRM 
As a central hub for all marketing effort 
QUESTION 2

How does your team approach new Marketo projects?

One team member creates them from scratch
One team member creates a part, then passes it on to others
One team member creates a part, then passes it on to others before QA
We clone them from pre-built templates
QUESTION 3

Which do you struggle with most?

Sending an email
Updating data
Drip campaigns
Lead routing
QUESTION 4

Would you say that your team has a good handle on how to use Marketo?

Not at all
Somewhat
We could be better
We're experts!
QUESTION 5

When was the last time your team made an error using Marketo?

In the past day
In the past month
In the past six months
In the past year
Never
QUESTION 6

How does your team work with other departments?

We work independently
We are primarily focused on execution/operations
We collaborate with other departments
We work together toward a shared strategy
QUESTION 7

What do you consider a success when it comes to execution?

An email went out!
An email went out on time!
An email went out with zero QA errors!
An email went out and we're tracking well on vanity metrics!
An email went out and we're seeing it resonate with the target audience(s)!
QUESTION 8

Which features of Marketo are you currently using?

(Select all that apply)

Email
Email
Email
Landing Pages
Landing Pages
Landing Pages
Data Standardization
Data Standardization
Data Standardization
Lead Scoring 
Lead Scoring 
Lead Scoring 
Lead Routing 
Lead Routing 
Lead Routing 
Lead Lifestyle Management
Lead Lifestyle Management
Lead Lifestyle Management
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QUESTION 9

What is your biggest barrier to marketing automation success?

(Select all that apply)

Lack of an effective strategy
Lack of an effective strategy
Lack of an effective strategy
Complexity of the system
Complexity of the system
Complexity of the system
Poor quality contact data
Poor quality contact data
Poor quality contact data
Employee skill level with Marketo
Employee skill level with Marketo
Employee skill level with Marketo
Lack of relevant content
Lack of relevant content
Lack of relevant content
Marketing and sales alignment
Marketing and sales alignment
Marketing and sales alignment
Budget constraints
Budget constraints
Budget constraints
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Your Information
First Name
Last Name
Email Address