STRATEGY
STRATEGY & PLANNING
EXECUTION
ROI
CHANNEL VISIBILITY
CUSTOMER EXPERIENCE
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QUESTION 1
Use the slider to show how much Marketo impacts your organization today, with 0 being "not at all" and 10 being "Marketo impacts everything we do."
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QUESTION 2
Where does your marketing planning start?
We outline tactics within each channel and develop unique content for each
We outline tactics within each channel, but each channel uses the same content
We start with the business goal, then develop the marketing strategy, then build out the best channels
Planning is something we’ll plan for in 2019
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QUESTION 3
What information do you have available when building marketing strategies?
None, we rely mostly on our gut
Some – but I have to pull it from 8 disparate excels first
Lots, but we have to pull it from multiple places first
All of our insights are centralized, and we make meaningful decisions based on data